How your Online Store Can Compete Against the Big Guys
Let’s face it, you probably don’t have anywhere near the advertising budget of e-stores like Amazon, Buy and Zappos. So how can you carve out a piece of the billions of dollars spent every year online by consumers. The key to building a successful online store is finding a niche and offering the best possible information, products and prices. (more…)
Improving the Visibility of your e-Commerce Product Catalog
Everyone knows the importance of search engine optimization in order to ensure that your website ranks well for keyword phrases within your industry and marketplace. Much time and effort is placed on tweaking meta tags, re-writing copy to include keyword phrases and building in-bound links to your website. But what about the individual product pages within your site. You know, the ones that actually produce transactions. (more…)
