How your Online Store Can Compete Against the Big Guys
Let’s face it, you probably don’t have anywhere near the advertising budget of e-stores like Amazon, Buy and Zappos. So how can you carve out a piece of the billions of dollars spent every year online by consumers. The key to building a successful online store is finding a niche and offering the best possible information, products and prices. (more…)
e-Commerce Storefront – Buy or Rent
When it comes to building a new e-commerce site or changing from your existing vendor, a question that eventually comes up is whether you should outright purchase the e-commerce platform software or use a hosted solution meaning you pay month to month. Just as owning or renting a home as its advantages and disadvantages, so does owning and renting you online store. There are many full featured e-commerce platforms out there for under 5K which will give you all the functionality you need for years to come as well as creating a successful foundation to build upon. (more…)
What are Shoppers Doing on your Site
Understanding the needs of your customers is a big step forward in growing your store and your profits. There are a number of inexpensive ways to do so. If you have not already, sign-up for a Google Analytics account. It is completely free and very feature rich. Just install the tracking code on your pages and you are ready to do. (more…)
Improving the Visibility of your e-Commerce Product Catalog
Everyone knows the importance of search engine optimization in order to ensure that your website ranks well for keyword phrases within your industry and marketplace. Much time and effort is placed on tweaking meta tags, re-writing copy to include keyword phrases and building in-bound links to your website. But what about the individual product pages within your site. You know, the ones that actually produce transactions. (more…)
Sell More by Utilizing Email
As more and more e-commerce stores open their virtual doors online, the growing competition makes it becomes harder to reach new customers. Maintaining communication with your customers is vital. E-mail can be a cost-effective way to do so if done correctly. (more…)
The True Costs of Selling Online
Aside from the actual process of setting up an online store which can be daunting if you attempt to go it alone, one of the big barriers to entry is the cost. So what does it actually cost to create a store online and start selling products? (more…)
